Dr Sierk Horn

Core Researcher
Tel.:
+44 (0)113 343 3464
Email:
s.horn@wreac.org
Areas of Expertise
  • Japanese Business and Management
  • Consumer and Consuming Behaviour in East Asia
  • Cross-cultural measurement concepts and methods
  • Work and Organisational Psychology
  • Sino-Japanese Economic Relations
  • Japanese FDI and Emerging Economies

MA, PhD phil., Habilitation Freie Universität, Berlin.

Visit my staff profile at the University of Leeds for the most detailed and up-to-date version of my profile.

 

Books and Monographs

  • IST 2000 / Intelligenz Struktur Test [Intelligence Structure Test] , in cooperation with D. Liepmann, A. Beauducel,and B. Brocke, Hogrefe-Verlag, (2009).
  • Interkulturelle Kompetenz im Zugang zu japanischen Märkten (Intercultural Competence in Accessing Japanese Markets, Wiesbaden: Deutscher Universitäts-Verlag (2005)
  • Strategisches Identitätsmanagement transnationaler Unternehmen [Strategic Identity Management of Transnational Corporations] , PhD Thesis published on microfiche at Freie Universität Berlin (2000).
  • Asia and Europe in the New Global System: Intercultural Cooperation and Competition Scenarios , S.-J. Park and S. Horn (Eds.), Basingstoke : Palgrave-Macmillan Publishers (2003).
  • Luxus: Eine Studie zur Einordnung eines transnationalen Luxuskonzepts [Luxury: An Exploratory Study of a Transnational Luxury-Concept ], in cooperation with Prof. D. Liepmann, Freie Universität Berlin , Department of Business and Organisational Psychology (2000).

Journal Articles and Papers

  • 'Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies' (co-authored with P. Buckley), in: P. Stiles (Ed.), Long Range Planning, International Journal of Strategic Management, August 2009, Special Issue on Lessons for Asian Management from Japanese Firms, London: Elsevier.
  • 'Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan' (co-authored with A.Cross), in: S. Horn und A. Cross (Hrsg.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'Conclusion: The changing role of China in the transformation of corporate Japan' (co-authored with A.Cross), in: S. Horn und A. Cross (Eds.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'Product and Innovation Diffusion: The Case of Japanese Marketing to China', in: S. Horn und A. Cross (Eds.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'The Diffusion of Meaning: The Case of Traditional Chinese Medicine Retailing in the UK', in: Electronic Journal of Intercultural Research, Freie Universität Berlin, (2004).
  • 'Corporate Identity japanischer Unternehmungen im Wandel [Changes in Identity-oriented Human Resource Management in Japan],' in: Personalwirtschaftlicher Wandel in Japan, W. Dorow and H. Groenewald (Eds.), Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Th. Gabler (2003)
  • 'In Search of Global Integration and Coordination: Corporate Identity Strategies of German Transnationals,' in: Euro-Asian Perspectives on Globalization, S.-J. Park and S. Hirowatari (Eds.), Berlin : BOD (2002).
  • 'Powerbrands: Resurrecting a Magic Concept,' in: Different Facets of Organizational Behaviour, J. Felfe (Ed.), Wirtschaftspsychologie Band 11, Frankfurt/M: Peter Lang (2002).
  • 'Konsumgütermarketing in Japan: Entwicklungspotentiale des Markenmanagements [Consumer Goods Marketing in Japan: New Potentials in Brand Management],' in: Jahrbuch der Absatz- und Verbrauchsforschung, Gesellschaft für Konsumforschung - GfK (Ed.), Nürnberg: Duncker & Humblot (2002).
  • 'Mission Impossible or Licence to Sell?', in: Absatzwirtschaft Online - Competence Center Marketing-Strategie, Verlagsgruppe Handelsblatt GmbH, www.absatzwirtschaft.de (2002).

Book Chapters

  • 'Marktforschung in Japan' [Market Research in Japan] in: G. Diesthelrat (Hg.), Proceedings des Deutschen Japanologentages, Wirtschaftswissenschaftliche Sektion, Bonn 2006 (forthcoming).
  • 'Retailing and Consumption in China', in: M. Jovanovic, L. Dalgon, Y.-C. Oh und S.-J. Park (Hrsg.), System Transformation in Comparative Perspective, Berlin: LIT-Verlag, 2007.
  • 'Sponsorship', in: R. Tench und L. Yeoman (Eds.), Exploring Public Relations, Essex: Pearson Education, 2005.
  • 'Cosmocorporations and Cosmoconsumers: A Note on the Identity Management of German and Japanese Transnationals,' in: Can Japan Globalize?, A. Holzhausen (Ed.), Heidelberg : Physica Verlag/Springer (2001).
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